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Trend-Following Backtester · Guide · backtest 한국어

equity · US

The Honest Company, Inc. backtest

10 trend-following strategies were compared on the full daily history of The Honest Company, Inc.. 10 beat buy-and-hold CAGR; EMA 크로스오버 ranks first by Sharpe, matching the main backtester. The return/drawdown alternative is 볼린저 밴드 돌파 (CAGR 31.7%, MDD -37.5%).

Data 2021-05-04 ~ 2026-09-30daily bars 1,359 (5.4 years)Costs 0.5%Venue XNASMonthly snapshot 2026-09-30

Results by strategy

10 of 10 beat buy and hold (CAGR -19.0%, drawdown -95.2%).

Sharpe leader (same as main): EMA 크로스오버 — CAGR 31.6%, MDD -41.6%, Sharpe 0.87, 28% exposure.

CAGR reference leader: SMA 크로스오버 — CAGR 33.4%, MDD -41.2%, exposure 36%.

Return/drawdown alternative: 볼린저 밴드 돌파 — CAGR is 50.7%p higher than buy and hold, while drawdown improves by 53.6%p (CAGR 31.7%, MDD -37.5%, exposure 30%).

The alternative must retain 75% of buy-and-hold CAGR, improve drawdown by at least 20% and 5 percentage points, and stay below 95% exposure; the ranking weights return retention 60% and drawdown improvement 40%.

Strategy · parametersCAGRMDDSharpeCalmarTotalTradesExposure
EMA 크로스오버
fast=13, slow=103
31.6%-41.6%0.870.764.4x528%
볼린저 밴드 돌파
n=53, k=1.2
31.7%-37.5%0.850.854.4x1530%
SMA 크로스오버
fast=16, slow=47
33.4%-41.2%0.850.814.7x1736%
ROC 모멘텀
n=121, threshold=0.06
27.7%-55.0%0.780.503.8x1931%
Donchian 채널 돌파
entryN=84, exitN=58
24.1%-53.2%0.740.453.2x527%
Keltner 채널 돌파
emaPeriod=54, atrPeriod=29, mult=2
24.4%-39.3%0.730.623.3x1525%
ADX / DI 방향성
period=30, threshold=15
25.1%-45.3%0.730.563.4x2130%
Supertrend
period=19, mult=3.4
21.8%-61.2%0.650.362.9x1934%
Parabolic SAR
step=0.02, maxStep=0.26
-13.9%-93.4%-0.03-0.150.4x10444%
MACD
fast=17, slow=53, signal=15
-13.2%-86.0%-0.04-0.150.5x6451%
Buy and hold-19.0%-95.2%0.09-0.200.3x1100%
0.1 1x 2022 2023 2024 2025 2026 SMA 크로스오버EMA 크로스오버Buy and hold
EMA 크로스오버 (Sharpe leader), SMA 크로스오버 (CAGR reference), Buy and hold.
0% -24% -48% -71% -95% 2022 2023 2024 2025 2026 Buy and holdSMA 크로스오버EMA 크로스오버
EMA 크로스오버 maximum drawdown -41.6% (2024-11-25 → 2025-02-27), recovered after 619 days.

Rules of the top strategy

Uses two exponential averages (more weight on recent prices) and trades their crossover.

Method and caveats

Past performance does not guarantee future returns. Parameters were selected on the same full-history sample using sharpe over 120 trials per strategy, so results contain in-sample bias. 0.5% trading costs are included; taxes, slippage and rejected orders are not.
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